So, why do we advise our customers to keep their blog updated but we do not appear do update our own as often as we recommend?  Quite simply, it’s due to a lack of time.  We’re too busy working for other people.

Writing good quality blogs takes time.  These days Google loves high quality, topical-relevant blogs and quite often rewards websites in the SEPRs (Search Engine Result Pages) accordingly.

Google loves fresh content because it helps it understand that your website is current and has not become stagnant.  From a user perspective, people are searching the web for the latest ideas, news, tips and products every minute of every day.  There are literally billions of search entires worldwide each day.  Therefore, it’s important to keep your website up-to-date and your content fresh.

Also, it’s a part of SEO (Search Engine Optimisation) that you can do for yourself!  That is, of course, if you can find the time to do so.  Whilst Ashford Web Services has been busy copywriting for a number of clients, whilst also building many other projects and performing some huge client SEO tasks, we have shamefully neglected our own blog.

Therefore, we will aim to update as often as possible moving forward.

Let’s see how long it is until we write another.  One thing to remember when writing your blog articles is to keep them interesting for the reader, keep the reader engaged and wanting to read on.  Google likes websites to grow and blog pages are a great way to helping this happen, just as long as you get the criteria correct.  This guide should help any newbies out there