In recent months it’s become more apparent that having an explainer video on your homepage is a fantastic idea for a number of reasons.  Although they have been about for more than a few months, they are becoming more and more popular.  Quite simply, they’re all the rage.

Ashford Web Services has one for you to look at.  In fact it auto loads and plays as soon as you visit our homepage at

Why have an explainer video?

So, research has shown that human beings are lazy by nature.  There’s nothing we can do about that, it’s in our genes and inherited from our ancestors.  Rather than read a full web page, human nature dictates that we would much rather watch a short video that tells us what a web page is about.  Simple rule: keep it short, sweet and straight to-the-point.  Don’t beat around the bush and keep the video simple for prospective customers to understand in as close to 30 seconds as possible (research has also shown 30 seconds to be the optimal time that us humans are prepared to spend watching a video).

Another benefit is Google.  Yes, once again Google have latched onto something new and has realised that people like to watch these short vides.  Therefore, if your website offers content in additional formats, such as video, as well as traditional text and images, then Google loves that!  It’s now a part of their algorithm to favour websites that serve up multiple media offerings such as video.

Our explainer video message

We wanted potential customers to know exactly what Ashford Web Services has to offer, and the core of our business is website development.  The script for the video was kept clean, clear and simple.

  • Do you want a great website?
  • A fresh, responsive design, that works seamlessly on mobile phones & tablets
  • Display an example of a responsive website on multiple devices
  • Would you like to manage your own content?
  • We’ve got over 20 years of experience
  • Reliable & professional service, fast turnaround and very competitive prices
  • Why pay more than you have to?
  • Contact us instead
  • Website address

In a nutshell: we build great looking websites that work well on all types of devices and allow you to manage your own content.  With over 20 years of experience, reliable service, fast turnaround and great prices, you don’t need to pay the ridiculous prices that are being asked by other design agencies.  Just call us and get the same professional service for a fraction of the price.

We can also create this type of video for your business!

Simply get in touch for a chat if you’d like your own explainer video created for your business, if you’re considering having a website built or a refreshing new look and feel to your existing website. Check out our portfolio and get a feel for the websites we build.