What is Search Engine Optimization (SEO)?
When a potential customer uses the internet to search for your type of business, they enter keywords or phrases into a search engine and click ‘search’. The search engine immediately uses those keywords, along with an array of complex algorithms, to filter through millions of websites within a split second, and displays a list of websites that provide the most relevant content and the best user experience.
The websites that appear in this list are known as ‘organic listings’. In addition the search engine may also display a selection of adverts, or ‘sponsored links’, for which businesses have bid for. These non-organic listings require a pay-per-click (PPC) campaign to be set up with a search provider such as Google.
In order for your website to achieve the best possible ranking on the Search Engine Results Page (SERP), there are a number of considerations and steps that have to be taken to advise the search engines that your website is worthy of a listing on that first page of search results. This is where Search Engine Optimization come into play.
Is SEO important?
Having an SEO strategy in place is one of the most important elements for any website, and it must be done with scrupulous precision to ensure the best results. The parameters for SEO are changing regularly and there’s so much that can be done to help push your site up the rankings. SEO trends come and go as the search engines change the way they do things, what was ‘fashionable’ last year is not necessarily the done thing now, it’s a large task to keep on top of for any website owner.
There’s certain things you can do for yourself, if you have the time. These include asking your customers to leave genuine customer reviews on your Google My Business page (of course you need to make sure your website and yout Google page are linked to each other). Updating your social media pages with interesting information, such as special offers, discouns or new products, even new staff members joining your team. Remember each time you post to include a link back to your website, and don’t always link to your homepage, vary the text and landing pages you use. Most importantly keep it looking natural. Search engines are very clever and they know if you try to cheat the system, such as writing a number of ‘fake’ customer reviews yourself.
Whilst it is usually possible to improve the SERP position of a website, there is no way to guarantee which position will be achieved (even with pay-per-click campaigns). If you get your SEO correct, your organic listing position should improve and therefore enable you to reduce costs of PPC campaigns or eliminate the need for them altogether.
We take care of SEO for a number of websites and have many happy customers. When it comes to organic listings, great success doesn’t happen overnight and having an ongoing SEO strategy should achieve the best results.
How do we take care of SEO?
After some initial keyword research, working in-line with Google’s Web Master Guidelines, we will ensure that as many SEO boxes get ticked for your website as is physically possible. SEO is not as straight forward as it used to be, and it’s vital that the guidelines are strictly followed to ensure no black hat techniques are used in an attempt to falsely beat the system.
There are a lot of factors have an impact on your SERP position. Some of which should be done within your website (this called ‘on-page SEO’). In addition to this there are some very important best-practise elements that should be done as ‘off-page SEO’. We will put a plan of action together for you.
simply give us a call on 01233 877946 to discuss your needs and for a FREE, no-obligation quote.
We asked Ashford Web Services to do some SEO work on our website www.righttrackmusic.co.uk, as we felt that our position in Google wasn’t what we wanted. Shortly after they had optimised our site we started to appear at the top of the Google searches in relation to the services we offer. I would certainly recommend Gary and his team and the services they offer – Chris Bailey (Director of Right Track Music, Ashford).